Web Survey Bibliography
The result of the 2015 UK General Election came as a shock to most observers. During the months and weeks leading up to the 7th May, the opinion polls had consistently indicated that the outcome was too close to call and the prospect of a hung parliament appeared almost inevitable. Although there was some variation across pollsters in their estimates of the party vote shares during the short campaign, estimates of the difference between the Conservative and Labour Parties exceeded two percentage points in only 19 out of 91 polls, with zero as the modal estimate of the Conservative lead.
A feature of the 2015 election was the very high volume of polls undertaken; between 1945 and 2010 there were a total of approximately 3,000 election polls in Britain, compared to 1,942 between 2010 and 2015. This rapid expansion is almost entirely due to the emergence of opt-in internet surveys, which have massively reduced the unit cost of an interview.
In this presentation, I shall draw on the findings of the Inquiry into the British General Election opinion polls, as well as analysis of the EU referendum polls to consider what can be learned for opinion polling and survey methodology more broadly.
Web survey bibliography - Measurement (1822)
- Displaying Videos in Web Surveys: Implications for Complete Viewing and Survey Responses; 2017; Mendelson, J.; Lee Gibson, J.; Romano Bergstrom, J. C.
- Careless Response and Attrition as Sources of Bias in Online Survey Assessments of Personality Traits...; 2017; Meade, A. W.; Ward, M. K.; Alfred, C. M.; Pappalardo, G.; Stoughton, J. W.
- An experimental comparison of web-push vs. paper-only survey procedures for conducting an in-depth health...; 2017; McMaster, H. S.; LeardMann, C. A.; Speigle, S.; Dillman, D. A.
- Demographic Question Placement: Effect on Item Response Rates and Means of a Veterans Health Administration...; 2017; Teclaw, R.; Price, M.; Osatuke, K.
- Effects of Applying Multimedia and Dialogue Box to Web Survey Design; 2017; Chen, H.
- Role of online survey tools in creating temporally accurate Environmental Product Declarations (EPD)...; 2017; Ganguly, I.; Bowers, T.; Pierobon, F.; Eastin, I.
- A test of sample matching using a pseudo-web sample; 2017; Chatrchi, G., Gambino, J.
- A Partially Successful Attempt to Integrate a Web-Recruited Cohort into an Address-Based Sample; 2017; Kott, P. S., Farrelly, M., Kamyab, K.
- Nonprobability sampling as model construction; 2017; Mercer, A. W.
- Mobile Research im Kontext der digitalen Transformation; 2017; Friedrich-Freksa, M.
- Kognitives Pretesting; 2017; Neuert, C.
- Grundzüge des Datenschutzrechts und aktuelle Datenschutzprobleme in der Markt- und Sozialforschung; 2017; Schweizer, A.
- The Failure of the Polls: Lessons Learned from the 2015 UK Polling Disaster; 2017; Sturgis, P.
- Overview: Online Surveys; 2017; Vehovar, V.; Lozar Manfreda, K.
- Three Methods for Occupation Coding Based on Statistical Learning; 2017; Geweon, H.; Schonlau, L.; Blohum, M.; Steiner, St.
- Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys 2016; 2016
- Using Visual Analogue Scales in eHealth: Non-Response Effects in a Lifestyle Intervention; 2016; Kuhlmann, T.; Reips, U.-D.; Wienert, J.; Lippke, S.
- Standard Definitions Final Dispositions of Case Codes and Outcome Rates for Surveys; 2016
- FocusVision 2015 Annual MR Technology Report; 2016; Macer, T., Wilson, S.
- Last Year Your Answer Was … The Impact of Dependent Interviewing Wording and Survey Factors on...; 2016; Al Baghal, T.
- The Effects of a Delayed Incentive on Response Rates, Response Mode, Data Quality, and Sample Bias in...; 2016; McGonagle, K., Freedman, V. A.
- Can Student Populations in Developing Countries Be Reached by Online Surveys? The Case of the National...; 2016; Langer, A., Meuleman, B., Oshodi, A.-G. T., Schroyens, M.
- The Effects of Vignette Placement on Attitudes Toward Supporting Family Members; 2016; Lau, C. Q., Seltzer, J. A., Bianchi, S. M.
- Comparisons of Online Recruitment Strategies for Convenience Samples: Craigslist, Google AdWords, Facebook...; 2016; Antoun, C., Zhang, C., Conrad, F. G., Schober, M. F.
- Comparing Cognitive Interviewing and Online Probing: Do They Find Similar Results?; 2016; Meitinger, K., Behr, D.
- Device Effects - How different screen sizes affect answers in online surveys; 2016; Fisher, B.; Bernet, F.
- A look into the challenges of mixed-mode surveys; 2016; Klausch, L. T.
- The use of online social networks as a promotional tool for self-administered internet surveys; 2016; de Rada, V. D.; Arino, L. V. C; Blasco, M. G
- Investigating Cognitive Effort of Response Formats in Web Surveys using Paradata ; 2016; Hoehne, J. K.; Schlosser, S.; Krebs, D.
- Conducting Survey Experiments Using an Online Labor Market ; 2016; Fowler, S.; Willis, G. B.; Moser, R. P.; Townsend, R. L. M.; Maitland, A.; Sun, H.; Ferrer, R.; Berrigan...
- Mode Effects on Subjective Well-being Research: Do they Affect Regression Coefficients? ; 2016; Sanchez Tome, R.; Roberts, C.; Staehli, M. E.; Joye, D.
- Examining Trends in the Presence of Survey Mode Effects ; 2016; Hisako Kitada, H.; Lesser, V. M.
- Using a Response Propensity Model to Allocate Non-c ontingent Incentives in a Web Panel ; 2016; Masterton, M.
- Retrospective Measurement of Students’ Extracurricular Activities with a Self-administered Calendar...; 2016; Furthmueller, P.
- Privacy Concerns in Responses to Sensitive Questions. A Survey Experiment on the Influence of Numeric...; 2016; Bader, F., Bauer, J., Kroher, M., Riordan, P.
- Ballpoint Pens as Incentives with Mail Questionnaires – Results of a Survey Experiment; 2016; Heise, M.
- Non-Observation Bias in an Address-Register-Based CATI/CAPI Mixed Mode Survey; 2016; Lipps, O.
- Bees to Honey or Flies to Manure? How the Usual Subject Recruitment Exacerbates the Shortcomings of...; 2016; Snell, S. A., Hillygus, D. S.
- Thinking Inside the Box Visual Design of the Response Box Affects Creative Divergent Thinking in an...; 2016; Mohr, A. H.; Sell, A.; Lindsay, T.
- Detecting Insufficient Effort Responding with an Infrequency Scale: Evaluating Validity and Participant...; 2016; Huang, J. L.; Bowling, N. A.; Liu, Me.; Li, Yu.
- Detecting careless respondents in web-based questionnaires: Which method to use?; 2016; Niesen, A. S. M.; Meijer, R. R.; Tendeiro, J. N.
- Web surveys for offline rural communities ; 2016; Gichohi, B. W.
- On-line life history calendar and sensitive topics: A pilot study; 2016; Morselli, D.; Berchtold, A.; Granell, J.-C. S.; Berchtold, And.
- Does survey mode matter for studying electoral behaviour? Evidence from the 2009 German Longitudinal...; 2016; Bytzek, E.; Bieber, I. E.
- The impact of visual design and response formats on data quality in a web survey of MOOC students; 2016; Maloshonok, N.; Terentev, E.
- An experiment comparing grids and item-by-item formats in web surveys completed through PCs and smartphones...; 2016; Revilla, M.; Toninelli, D.; Ochoa, C.
- Establishing the accuracy of online panels for survey research; 2016; Bruggen, E.; van den Brakel, J.; Krosnick, J. A.
- Eye-tracking Social Desirability Bias; 2016; Kaminska, O.; Foulsham, T.
- Evaluating Three Approaches to Statistically Adjust for Mode Effects; 2016; Kolenikov, S.; Kennedy, C.
- Distractions: The Incidence and Consequences of Interruptions for Survey Respondents ; 2016; Ansolabehere, S.; Schaffner, B. F.